FARMINGTON, Mo. — A new Byrider franchise store is now open in Farmington, Missouri. The new buy-here-pay-here used car dealership is located at 780 Maple Valley Drive, the location formerly owned and occupied by MEGA SPORTS. This marks Byrider’s first dealership in Farmington and its sixth in Missouri. This is franchise owner Lawrence West‘s second Byrider dealership. The franchise group, LJR Investments, also operates the Byrider location in Rolla.

“We are very excited to be opening in the Farmington and St. Francois County area,” says West. “It has been in the works and planned for over five years. The entire team is excited about our new employees, the location, and the community. We can’t wait to meet our future customers and introduce Byrider to a great market.”

Byrider Farmington features over 6,500 square feet for sales, service, and finance and a parking lot that can display up to 45 cars for sale. Additionally, the new location offers low-cost maintenance to Byrider customers, including $10 oil changes and a 2-year/24,000-mile warranty on every car sold. The facility’s state-of-the-art service department is equipped to service up to three vehicles at a time. The dealership features over $300,000 of upgrades to the recently remodeled property. A local contractor, Brockmiller Construction, renovated the property. Signs Etc., a local sign company,  furnished and installed a new 12×5 LED sign potential customers and passersby are sure to see. The new location plans to employ twelve associates to start. Renovation on the property took nearly six months to complete. The location was chosen due to its central location in the retail shopping hub in Farmington.

Byrider’s recent rebranding includes ongoing business model updates to reflect the Company’s continued growth and commitment to customer service. The Company is implementing strategic business changes to enhance the customer experience, including an improved website featuring a fast 3-minute online approval process for new customers, and an optimized purchase process to provide customers with a broader selection of quality used cars including autos, trucks, and SUVs. The improved vehicle offerings are viewable at Bhttps://www.byrider.comyrider’s online inventory page where customers can conveniently filter by location. The rebranding also includes a top-to-bottom redesign of the company’s name, logo, and messaging.

About Byrider: Byrider, one of America’s largest buy-here-pay-here used car dealership and franchise systems, has sold more than 1.34 million cars at more than 125 locations across the country. Founded in 1989 as J.D. Byrider, the company recently rebranded and changed its name to Byrider. As part of its commitment to customer service, Byrider offers high-quality autos, trucks, and SUVs with on-site financing and features warranties and optional service plans with each vehicle sold. Each Byrider store features a state-of-the-art service department offering low-cost maintenance. Consumers who have been turned down for traditional bank financing are often able to “Buy, Finance and Drive On” with Byrider at