Franchisee Varsity Automotive opens second Arkansas location.

FAYETTVILLE, AR. — A new Byrider franchise opens today in Fayetteville. The new buy-here-pay-here used car dealership is located at 2920 W MLK Blvd., in Fayetteville. This marks the franchise owner’s second Byrider location and Byrider’s seventh store in the state. 

“We are thrilled to be opening the doors of our new Byrider store to the fine people of Fayetville and nearby communities,” says Leo Albarran, General Manager of both Byrider Fayetteville and Springdale. “It has been an incredible journey to see this project come to fruition from preparing the new sales and finance operations to filling the sales lot with high-quality used vehicles. We can’t wait to meet our future customers,” says David Hanson, Franchise Owner of Varsity Automotive, Inc. 

The franchise group prepared the new facility to meet their custom specifications using long-time partner, Marty White Construction

The new store houses both the sales team and the finance company, enabling customers to “Buy, Finance, and Drive On” from one convenient location. Additionally, the new location’s customers can take advantage of Byrider’s low-cost maintenance at the Springdale location, notably $10 oil changes. The new location opens with 3 full-time, well-paid associates with the potential for growth in the future. 

Byrider’s recent rebranding includes ongoing business model updates to reflect the Company’s continued growth and commitment to customer service. The Company is implementing strategic business changes to enhance the customer experience, including an improved website featuring a fast 3-minute online approval process for new customers, and an optimized purchase process to provide customers with a broader selection of quality used cars including autos, trucks, and SUVs. The improved vehicle offerings are viewable at Byrider’s online inventory page where customers can conveniently filter by location. The rebranding also includes a top-to-bottom redesign of the company’s name, logo, and messaging.  

About Byrider

Byrider, one of America’s largest buy-here-pay-here used car dealership and franchise systems, has sold more than 1.34 million cars at more than 140 locations across the country. Founded in 1989 as J.D. Byrider, the company recently rebranded and changed its name to Byrider. As part of its commitment to customer service, Byrider offers high-quality autos, trucks, and SUVs with on-site financing and features optional company warranties or service plans with vehicles sold. Each Byrider store features a state-of-the-art service department offering low-cost maintenance. Consumers who have been turned down for traditional bank financing are often able to “Buy, Finance and Drive On” at