RUSSELLVILLE, AR.— BYSAL franchise group opens the new Byrider store in Russellville, Arkansas. on Monday, January 18. The buy-here-pay-here used car dealership, Byrider Russellville, is the franchise group’s fifth Byrider store in Arkansas and is located at 3405 E. Main Street in Russellville.

The opening of a new Byrider store is always an exciting day for us,” says Brian Ogle, general manager of Byrider Russellville. “We are thrilled to continue to serve our new community with this location and be an active member of the Russellville community.

The new store features a parking lot that can display up to 40 cars for sale. Additionally, the new location offers low-cost maintenance to Byrider customers.

Byrider’s recent rebranding includes ongoing business model updates to reflect the company’s continued growth and commitment to customer service. The company is implementing strategic business changes to enhance the customer experience, including an improved website and an optimized purchase process to provide customers with a broader selection of quality used cars including autos, trucks, and SUVs. The improved vehicle offerings are viewable at Byrider’s online inventory page where customers can conveniently filter by location. The rebranding also includes a top-to-bottom redesign of the company’s name, logo, and messaging. 

About Byrider

Byrider, one of America’s largest buy-here-pay-here used car dealership and franchise systems, has sold more than 1.33 million cars at more than 140 locations across the country. Founded in 1989 as J.D. Byrider, the company recently rebranded and changed its name to Byrider. As part of its commitment to customer service, Byrider offers high-quality autos, trucks, and SUVs with on-site financing and features warranties and optional service plans with each vehicle sold. Each Byrider store features a state-of-the-art service department offering low-cost maintenance. Consumers who have been turned down for traditional bank financing are often able to “Buy, Finance and Drive On” with Byrider at