Grand opening and brand launch event for used car dealership Byrider Killeen.

Killeen, Texas — Byrider franchise group, Enoch Enterprises, recently opened a new location in Killeen, Texas. In celebration of this grand opening, Byrider Killeen will host a store event for customers with food and drink provided by Advance Auto Parts from 11 a.m. to 2 p.m.on Saturday, Sept. 12 to showcase the new building and branding. The Killeen dealership is the franchise group’s fourth Byrider dealership and is located at 1906 East Rancier Avenue in Killeen, Texas. Enoch Enterprises opened its first Byrider dealership in 2002 located in Longview, Texas.

“We are excited to open the doors to our new dealership in Killeen, Texas,” says Jerry Taylor, general manager of Byrider Killeen. “It has been a wonderful experience getting to know this hard-working community and we are proud to officially be new members. We look forward to meeting our future customers.”

The new location was selected due to its close proximity to the world’s largest army base, Fort Hood, and the opportunity to be part of a growing business community. Recently, the franchise group invested over $1.1 million in the North Killeen Revitalization Project, a local government initiative launched in 2015 to promote the development and redevelopment of North Killeen.

“We firmly believe in becoming an integral part of the communities where our dealerships are located and look for meaningful ways to give back to support the improvement of those communities,” adds Boone.

The new store features 3,000 square feet and a parking lot that can display up to 40 cars for sale. Additionally, the new location offers low-cost maintenance to Byrider customers at its state-of-the-art service department with three technicians, 10,000 square feet and $50,000 of new shop diagnostic equipment. The new location will eventually create 17 full-time, well-paying jobs.

Enoch Enterprises is a five-time Byrider Franchisee of the Year winner and has received numerous President’s awards for its exceptional sales, service and financing operations.

The rebranding includes ongoing business model updates to reflect the company’s continued growth and commitment to customer service. The company is implementing strategic business changes to
enhance the customer experience, including an improved website and an optimized purchase
process to provide customers with a broader selection of quality cars.

The rebranding also includes a top-to-bottom redesign of the company’s name, website, logo and messaging. Byrider’s new brand assets include a simplified, blue and orange logo, along with a new website and video assets.

About Byrider

Byrider, one of America’s largest integrated used car dealership and franchise systems, recently announced a major rebranding, officially changing its name from J.D. Byrider to Byrider. Byrider has sold more than 1.3 million cars at more than 150 locations across the country. Founded in 1989, Byrider continues to transform the automotive industry through its dedication to customer service and focus on car quality. Byrider’s success is driven by a commitment to being the consumer choice in helping people “Buy, Finance and Drive On,” even if they’ve been turned down for traditional bank financing. More information can be found at