TERRE HAUTE, In. — A new Byrider franchise store opened yesterday in Terre Haute, Indiana. The new buy-here-pay-here used car dealership is located at 5055 S US Highway 41. This marks Byrider’s return to the market and is the first Indiana-owned store for franchise owner Matt Enderlin, who is partnering with longtime Byrider executive and Hoosier, Shannon Aldridge to open and operate the store. Enderlin owns and operates five stores in Arkansas. This marks his sixth Byrider location.
“We are thrilled to be opening the doors of our new Byrider store to the fine people of Terre Haute and nearby communities,” says Courtney Pollert, General Manager of Byrider Terre Haute. “It has been an incredible journey to see this project come to fruition from renovating the building, hiring a quality team, and filling the sales lot with high-quality used vehicles. We can’t wait to meet our future customers, and reintroduce Byrider to a great market,” added Aldridge.
The dealership is strategically situated on US Highway 41, approximately 2 miles south of Interstate 70. The franchise group renovated an existing building to meet their custom specifications over two months, using several local contractors to complete the construction.
Byrider Terre Haute features 5,300 square feet for sales, service, and finance and a parking lot that can display up to 40 cars for sale. Additionally, the new location offers low-cost maintenance to Byrider customers, notably $10 oil changes. The facility’s state-of-the-art service department is equipped to service up to five vehicles at a time. The service area boasts 3,600 square feet and nearly $60,000 of new shop equipment. The new location plans to employ up to 15 full-time associates in all facets of the operation.
Byrider’s recent rebranding includes ongoing business model updates to reflect the Company’s continued growth and commitment to customer service. The Company is implementing strategic business changes to enhance the customer experience, including an improved website featuring a fast 3-minute online approval process for new customers, and an optimized purchase process to provide customers with a broader selection of quality used cars including autos, trucks, and SUVs. The improved vehicle offerings are viewable at Byrider’s online inventory page where customers can conveniently filter by location. The rebranding also includes a top-to-bottom redesign of the company’s name, logo, and messaging.
A grand opening event will be announced at a later date.
Byrider, one of America’s largest buy-here-pay-here used car dealership and franchise systems, has sold more than 1.33 million cars at more than 140 locations across the country. Founded in 1989 as J.D. Byrider, the company recently rebranded and changed its name to Byrider. As part of its commitment to customer service, Byrider offers high-quality autos, trucks, and SUVs with on-site financing and features warranties and optional service plans with each vehicle sold. Each Byrider store features a state-of-the-art service department offering low-cost maintenance. Consumers who have been turned down for traditional bank financing are often able to “Buy, Finance and Drive On” with Byrider at www.byrider.com.